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Catalog Number 1997-209-93
Accession number 1997-209
Object Name Label
Collection History San Jose Collection
Title Out of the West, Extra Fancy Pears, Santa Clara Pear Association, Santa Clara, California
Year Range from 1929
Year Range to 1940
Description The romantic illustration of a ship sailing into the sunset evocates romantic images of the Pacific Ocean. Crate labels frequently featured whimsical or romantic imagery. Fruits were often displayed in their crates in grocery stores and markets, so crate labels were designed to stand out and appeal to the customer's eye. Note that this label does not include any image of the actual product.

According to information provided by Walter Brown in 2012, whose uncle ran Brown Ranch:

200-acre Brown Ranch (1929-1940) was started by Alfred L. Brown and run by Walter George Brown. Sons Walter and George worked on the ranch, which employed about 30 people year-round (100 during harvest).

They operated two locations - one near Great America, and the other near First Street. The two labels were "Out of the West" which they sold to Blue Anchor Fruit Exchange in Sacramento, and "Palo Alto" which was created after the Santa Clara Pear Association was established.
Subjects Muirson Label Company
Out of the West Pears
Fruit crate labels
Fruit industry
Fruit-culture -- California.
Extent of Description Paper
Credit line History San Josè Collection
History San Josè Collection
Search Terms Label Legacy